How VR/AR Leaders Are Rebuilding the Enterprise in 2026
A look at how VR/AR is reshaping priorities for enterprise technology leaders this year.
Security and trust are no longer a final checkpoint. For VR/AR, they are design constraints from the first sprint, with compliance, risk and engineering reviewing decisions together rather than in sequence.
Looking ahead, analysts expect spending on VR/AR to keep rising through 2027, with the biggest gains going to organisations that pair automation with upskilling. The message from the leaders we spoke to was consistent: start small, measure honestly and scale what works.
Across the enterprise, VR/AR has moved from a pilot project to a board-level priority. Leaders say the shift is less about the technology itself and more about the operating model that surrounds it: clearer ownership, shorter feedback loops and measurable outcomes.
In conversation with PrimeScope, executives described how VR/AR programmes now start with the customer problem and work backwards. That discipline, they argue, is what separates the teams that scale from the teams that stall after a promising demo.